“Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast or a bridge player. We all need people who will give us feedback. That’s how we improve.” — Bill Gates
Admit it. You are not objective when it comes to your own life.
A variety of biases cloud reality, cloaking the truth of cause and effect in life. You are quick to react emotionally. You seek comfort by assigning meaning to every external force. You often do anything to avoid facing the truth.
You see clearly the lives of others. You understand what they cannot. You scoff at their thick headedness. Your frustration lies not so much in what they cannot see but in seeing yourself in them. Their struggle is a stark reflection of your own.
This cloud of bias — of avoidance — is part of the human condition. We all suffer from it. That is why everyone needs a coach... why YOU need a coach.
Coaches are objective. They are not wrapped up in your day to day life. They have nothing to lose by giving it to you straight. They gently cut through the fog of bias and emotion. They bring perspective. They demonstrate how others see you.
Coaches are supportive. They give you a swift kick in the pants when needed most. They listen and hold counsel. They help find meaning. They remind you often of what is possible. They inspire.
Coaches show the way. They have walked a similar path. They help avoid pitfalls and accelerate progress. They show you what success looks like as you put in the reps.
Coaches bring accountability. They challenge you to show up every day... to stretch a little further. They know what you are capable of doing today. They know your potential for tomorrow.
Coaches are a powerful forcing function in business, sport and life.
Coaches are not exclusive to wealthy people, business executives and world class athletes. They are just as important to everyday people like you and me.
Even a coach needs a coach.